GeoTest: by SpecLoop · Founded 2026 · Middletown, Delaware · Last updated September 3, 2026
Check Your GEO Score in 15 Seconds. Then Fix It.
GeoTest is an online GEO test and Generative Engine Optimization (GEO) platform that measures how well your website is understood and cited by AI systems like ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini. Paste a URL, get a 0–100 GEO Score, a 6-category breakdown, and copy/paste fixes.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring a website so that generative AI engines can read, trust, and cite its content inside their answers. GEO is to AI answers what SEO is to blue-link search results. Where traditional SEO optimizes for keyword rankings and backlinks, GEO optimizes for schema completeness, factual density, definition clarity, and live citation rates inside large language models.
51% of B2B software buyers now start their research with an AI chatbot more often than with Google, up from 36% seven months earlier (G2, 2026 AI Search Insight Report, based on a March 2026 survey of 1,076 B2B software buyers). If your site isn't structured for AI consumption, you are invisible to that traffic, no matter how well it ranks on traditional search. GeoTest exists to make that invisible traffic measurable, scorable, and fixable in a single workflow.
How the GEO Score Works
The GeoTest GEO Score is a 0–100 rating built from six weighted categories. Each category is calibrated against citation behavior observed across ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini. The full six-category scoring contract is published rather than proprietary, so any score can be reproduced from the rubric.
| Category | Weight | What it measures |
|---|---|---|
| Citation Worthiness | 34 pts | Facts per 1,000 words, coverage of the facts cited pages agree on, attributed quotations, external source citations, comparison table, quotable definitions. |
| Answer Structure | 22 pts | Sections that open with the answer, FAQ block, question depth, FAQPage schema backed by visible text, question-shaped headings, heading hierarchy. |
| Authority and Trust | 17 pts | Author byline, founding date, contact info, social proof, privacy and terms, contextual internal links. |
| Structured Data | 12 pts | Organization or WebSite JSON-LD, offering schema, Article schema on posts, BreadcrumbList, meta description + Open Graph + Twitter card. |
| Freshness | 7 pts | Recency of last modification; visible date and dateModified agree within 7 days. |
| Extractability | 8 pts | Viewport meta, no noindex, server-rendered text, canonical tag. |
Sites scoring 80+ are reliably cited by Perplexity and Google AI Overview for their core keywords. Sites scoring under 50 are usually invisible to generative engines regardless of their traditional SEO authority.
What You Get in a Scan
A free Quick Scan analyzes the single URL you submit and returns a GEO Score, a category breakdown, your top 3 critical issues, and a guided "Start Here" fix list. A full site analysis crawls one of your tracked sites and analyzes up to 200 pages (larger sites are sampled), runs live citation tests against Perplexity using the sonar-pro model, generates AI-written FAQs with JSON-LD, produces a copy/paste rewrite factory, ships a branded PDF report, and verifies domain ownership so your benchmark entry is flagged as owner-verified.
How GeoTest Compares to SEO Tools
| Capability | GeoTest | Semrush / Ahrefs |
|---|---|---|
| AI citation scoring (ChatGPT, Perplexity) | Yes | No |
| Schema completeness audit | Yes, 6 schema types | Partial |
| Live LLM mention testing | Yes (Perplexity sonar-pro) | No |
| Keyword rank tracking | No | Yes |
| Backlink graph analysis | No | Yes |
| Free tier | Yes, free account required | Limited |
GeoTest does not replace traditional SEO tools, it complements them. Use Semrush or Ahrefs for backlinks and keyword rank, and use GeoTest for AI-channel visibility.
Who Built GeoTest
GeoTest was founded in January 2026 by Jason Gordon at SpecLoop, an applied-AI studio shipping production tools for marketing, search, and content operations. The scoring rubric is calibrated against citation behavior observed across ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini, and is published in full on our The GEO Score page. Pricing and feature decisions are tracked publicly on our changelog. Contact the team at contact@geotest.ai or via geotest.ai/contact.
Frequently Asked Questions
What is a GEO Score?
A GEO Score is a 0–100 rating measuring how visible and citable your website is to generative AI engines. GeoTest calculates it across 6 weighted categories: Citation Worthiness (34 pts), Answer Structure (22 pts), Authority and Trust (17 pts), Structured Data (12 pts), Freshness (7 pts), and Extractability (8 pts).
How long does a GeoTest scan take?
A free Quick Scan analyzes the single URL you submit. A full site analysis crawls one of your tracked sites and analyzes up to 200 pages (larger sites are sampled) and runs live AI citation tests against Perplexity.
Is GeoTest free?
Yes. Guests get 3 quick scans a day with no signup and no card, and a free account gets 10 quick scans and 1 full site analysis a month. Paid plans start at Starter $49/month, then Agency Pro $149/month with white-label PDF reports, agency branding on reports and shareable client report links, and Agency Scale $299/month with API access and bulk imports. Every paid plan includes unlimited reports and score tracking.
Which AI engines does GeoTest test against?
GeoTest runs live citation tests against Perplexity (sonar-pro model) and scores your site against the signal patterns used by ChatGPT, Google AI Overview, Claude, and Gemini. The 6-category rubric is calibrated to citation behavior observed across all five engines.
How quickly will my GEO Score improve after applying fixes?
Schema fixes typically appear in re-scans within 24 hours. Content depth and citation worthiness improvements compound over 4–8 weeks as AI engines re-crawl.
How is GeoTest different from traditional SEO tools?
Traditional SEO tools measure Google ranking factors: keywords, backlinks, SERP positions. GeoTest measures AI citation factors: schema completeness, factual density, definition clarity, FAQ structure, and live mention rates inside ChatGPT and Perplexity answers.